Step 1 – Mapping
Similar to mapping out your trip or route in order not to get lost on the way, when it comes to your business website we need to have a clear vision and map of what the website is going to feature. Its also good practice to have that ‘Site Map’ as clear as possible in order to avoid future misunderstanding regarding missing or wrong functions built into the website.
It makes perfect sense to completely layout what the site needs to perform when clicked on every button or link and when planned correctly you may take advantage of all the real estate of your page and help guide your end user through your site with ease and simplicity. A simple and easy site to navigate through will ensure a pleasant customer experience which in return will increase the rate of success when it comes to action taking on your site.
Step 2 – Revising
A second round of revisions is a must after mapping out the functionality of the website. In essence, its the fine tuning stage that will ensure the sites simplicity and prevent redundancies form recurring site-wide. This rule of thumb applies to all things built and planned and its as important to apply when it comes to your company’s website.
You can witness this rule with the regular release of updates to all major applications/programs and sites internet wide and it allows us to challenge the site’s functionality layout in order to make it more efficient which again contributes the the overall experience of the end user and consequentially to the performance of the website.