Better mental health starts
with the people around us.
Kind. is for the supporters.
We equip the people around those struggling with practical tools that build everyday support in workplaces, schools and homes.
Discover the Kind. of support that comes naturally to you
- and make a difference just by being yourself.
At Kind. we are reimagining mental health with a psychological approach that leverages the untapped power of the supporters to create collective wellbeing.
One small gesture.
One simple action.
One Kind. Of Support at a time.
Our Approach
We're experts in the science. We've lived the reality.
We turn insights into action by combining behavioural science and lived experiences to help people support each other, and strengthen collective wellbeing.
Because mental health isn't just a science.
It's deeply human.
We don't just understand the power of support - we make it possible.
Our tools and solutions are designed to be used in real, human interactions that are part of everyday life. From the words you can say, to the simple things you can do to support the people you care about.
No more guesswork.
No more worrying about saying the wrong thing.
Just real support, made easier for everyone.
Our impact
Because when we all know how to help each other, everyday connection becomes meaningful support.
Find Your Kind.
We all have our own Kind. of Support.
Find My Kind. helps you discover your unique way of supporting others based on who you already are.
There are 6 different Kinds. of Support - each equally powerful in its own way. Each Kind. has its own personalised Toolkit of simple, powerful ways to be there for the people you care about.
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Take our 2-minute science-backed assessment.
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Discover your Kind. of Support.
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Open your Toolkit.
Mental health isn't an individual journey - it's something we build together.
It's time to rethink mental health.
Mental health is often seen as an individual issue that requires individual solutions. But we're built to thrive, cope and heal through connection and support.
It is the people around us who can have the biggest impact on our mental health.
Our Services
1
Workplace Mental Health
We build support into your workplace, your teams and your culture - laying the foundations for your people to thrive.
2
Schools & Education
We help schools build everyday mental health support into classrooms, corridors, and conversations — with tools for students, staff, and families.
Get in touch with us at:
Our Founder is proud to be a Fellow of the Royal Society of Arts, working to improve social mobility around the UK and the world, at scale.
We are an accredited Living Wage Employer, committed to rewarding a hard days work, with a fair days pay.